The Cheapest BMW Was Sold For $1 Dollar

A man bought a BMW 320i for $1 dollar. It seems this is a joke, but it is not. Advertising and selling a product in general, or a particular car through the internet, being more specific, is not free of risks for both, the buyer of the used car, and the seller. And not only because of the complications arising from the sale or charge but for the fact that if you make a mistake setting the price of the car you are going to sell, absurd things can happen just like this happened to Stadium Cars, a dealership from New Zealand which published an online classified ad of a used BMW 320i and the person responsible for the online marketing of the dealer mistakenly placed the car for a cost of only $1 dollar. Before this person realized of his mistake, a clever internaut saw the error and push the little "Buy" button automatically, so that the dealer did not have time to rectify.



The buyer was quite surprised when he saw the symbolic price of a single dollar, but without thinking twice he bought it. Probably the seller did not put a price on the ad, and the system automatically filled out the value putting a dollar, or he made a mistake and forgot to put the zeros next to the number 1.

The manager of the dealership, Mike Nokes, said that it is a single failure and they will continue trusting in the Trade Me website to keep selling their vehicles, although it has been a blow to them, since the BMW had a real price of $3,000 dollars. He also said, “this BMW is the cheapest used car that we have sold" and tell this tale don’t make me laugh, since the activities of dealerships usually is not giving cars for free.



For the dealership, this fact represents a small financial loss, but in the end, it could also be a clever commercial move, because at least, they will get some free advertising due to this "mistake”, and so they confirm it, saying they expect that this event gives them some advertising and some visitors to their offices in the future.

So, next time you are going to sell something online, be careful at the moment of typing the price, especially if you are selling a car.

And as you never know, it is worth saying that if you're looking to buy a car and you're short on budget, you can carefully review sites like eBay Motors to see who probably had made a mistake like this typing the price of a car on sale, you never know when an American car dealership will want to copy the idea and also wants to sell the cheapest BMW or the cheapest Mercedes-Benz in country just the draw the attention of the media.

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What a lucky guy. If that was all planned as part of the marketing strategy of the dealership, I think it is a good idea too.Gigiti Gigiti Gigiti Gigiti Gu!!!

Internaut? Where did you get that? it Is like the astronaut of the Internet? I like that concept. Thanks for posting.My everyday task is helping dealers sell their cheapest cars in stock and helping car buyers find the vehicles they want for the lowest price possible — Start now to find the most affordable cars for sale in the U.S. at https://www.autopten.com/

Lucky guy, I don't think eBay would have done the same.What UP!